Digital advertising spent is overtaking advertising budget spent on traditional media ("TechCrunch", 2019). A growing number of businesses recognize the opportunity that the internet represents the chance for them to overtake their ancient competitors ("Snap Agency", 2018). Companies are aggressively working towards capturing the digital space as much as possible due to array of opportunities that it offers. This course has been designed in a way to enable the students to understand various facets of digital marketing. It will also provide opportunity to understand the tools and techniques and hence the ‘how’ of digital marketing.

This course will give a panoramic view of various digital marketing mediums that businesses can use for escalating growth. It will give deep insights into the art and science of search engine marketing, social media marketing, online PR, influencer marketing. It will enable deep understanding of key social media such as Facebook, LinkedIn and Twitter. The course will arm students with an understanding of how to increase engagement, leads and conversions. The course also gives insights into latest trends in the field of digital marketing.

The highlight of the course is that students get to run live campaigns in groups and hence learn by doing. This course provides a good blend of strategy as well as execution.

The course is cutting edge and will give insights into latest trends in digital marketing. It is a good blend of academic rigor and industry insights offering to engage with the best in class faculty and experts in the industry to know the best practices.